The Beat FM is set expand its brand internationally with the launch of its London base in the United Kingdom.
The reveal party of The Beat 103.6 FM London will hold at Love and Liquor Lounge on Kilburn High Street in North West London on March 28, 2016, the same day the station goes live.
In a new agreement, Megalectrics Limited (the owners of The Beat 99.9 FM Lagos and The Beat 97.9 FM Ibadan) will be taking over and acquiring Bang Radio (103.6) in North London which they will be rebranding as The Beat London.
General Manager Megalectrics, Deji Awokoya, said this expansion of the Beat FM brand into extension of the brand into the United Kingdom was birthed by opportunities generated by the changing demographics abroad.
“This was by no means a hostile takeover, but a long-considered, calculated move because our aim is to globalize local talent. Already, Bang FM is a fixture in the Afro-Caribbean entertainment industry, with close collaborations with radio stations and media in Nigeria. It even has Nigerians in its OAP-mix,” Awokoya said.
“We did our research, and we know that currently, more people are tuning in to the “culture driven” stations. This is corroborated by an entity no less than MOBO (Music Of Black Origin). So for us, this is a strategic move and the beginning of a completely new frontier in the globalization of entertainment.”
The Beat FM London is the fifth radio house established by Megalectrics Limited who also owns Classic 97.3 FM and Naija 102.7 FM. The media company's first international radio station will be projecting African music, Nigerian Music, British music and Caribbean Music.
Culled from www.pulse.ng
The reveal party of The Beat 103.6 FM London will hold at Love and Liquor Lounge on Kilburn High Street in North West London on March 28, 2016, the same day the station goes live.
In a new agreement, Megalectrics Limited (the owners of The Beat 99.9 FM Lagos and The Beat 97.9 FM Ibadan) will be taking over and acquiring Bang Radio (103.6) in North London which they will be rebranding as The Beat London.
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| General Manager Megalectrics, Deji Awokoya. |
General Manager Megalectrics, Deji Awokoya, said this expansion of the Beat FM brand into extension of the brand into the United Kingdom was birthed by opportunities generated by the changing demographics abroad.
“This was by no means a hostile takeover, but a long-considered, calculated move because our aim is to globalize local talent. Already, Bang FM is a fixture in the Afro-Caribbean entertainment industry, with close collaborations with radio stations and media in Nigeria. It even has Nigerians in its OAP-mix,” Awokoya said.
“We did our research, and we know that currently, more people are tuning in to the “culture driven” stations. This is corroborated by an entity no less than MOBO (Music Of Black Origin). So for us, this is a strategic move and the beginning of a completely new frontier in the globalization of entertainment.”
The Beat FM London is the fifth radio house established by Megalectrics Limited who also owns Classic 97.3 FM and Naija 102.7 FM. The media company's first international radio station will be projecting African music, Nigerian Music, British music and Caribbean Music.
Culled from www.pulse.ng
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